But social commerce hasn’t caught on to the extent that many marketers might have hoped. Creating personas for your target buyer will help you to understand their behaviors, emotions and also pain points. As we detailed above, China’s ecommerce websites are already amongst the world’s most-visited online destinations, so it might not come as a surprise that China leads the way in GDP-adjusted ARPU rates. However, overall, Facebook’s audience reach has grown by 1 percent in the past 3 months alone. What is the future of marketing and what are the top digital marketing trends in 2020? Public Concerns About What's Real or Fake on the Internet January 2020 DataReportal. However, games are not the biggest category when it comes to the share of total time spent using mobiles, as we’ll explore in the next section. It’s a very different picture at the other end of the scale though, with internet users in Japan spending an average of just 45 minutes per day using social media. I hope you’ve found these numbers and insights useful, and that they’ll help you to deliver another year of impressive digital growth all of your own. Staying on top of the latest tech trends is one of the biggest causes of stress for marketers everywhere. My advice here is similar to the advice I shared above: take a few minutes each day to go onto public social media platforms and learn about what your audience cares about. Thank you! This is why we take great care in creating all the content according to your branding guidelines and thus, reinforcing your brand’s image. A generally new and groundbreaking technology for marketing that appears here is block-chain technologies, but again it isn't clear how this will evolve by 2020. Moreover, marketers would do well to stop thinking in terms of ‘online’ and ‘offline’. If you’ve been online since the 90s (ahem), you may know that the internet was in fact invented to share pictures of kittens. Kinds of Online Content Consumed by Internet Users Each Month January 2020 DataReportal. Mobile's Share of Time Spent Using The Internet Over Time January 2020 DataReportal. While the media has been distracted with all the hype surrounding TikTok, some other social platforms have been posting some impressive numbers that seem to have slipped under the radar. This digital marketing strategy PPT template for 2020 features some stylish elements, such as: 40+ unique PPT slides for each theme; 2 pre-made marketing presentation … What’s more, the world’s internet users will spend a cumulative 1.25 billion years online in 2020, with more than one-third of that time spent using social media. New data from GlobalWebIndex show that we’re using apps in almost every aspect of our lives, whether it’s staying in touch with friends and family, relaxing on the couch, managing our finances, getting fit, or even finding love. Everyone can use a little extra help with their proposal for digital marketing services. There’s little doubt that many of us really are increasingly concerned about our digital privacy, but we’re also increasingly likely to adopt devices and technologies that are specifically designed to create and share even more intimate data about our lives. Overview of Facebook's Advertising Audience January 2020 DataReportal. Introducing a new and improved digital marketing template plan for 2020. That’s 3 minutes less than this time last year, but still equates to more than 100 days of connected time per internet user, per year. In 2020, we are experiencing the great impact that digital marketing continues to have and how, little by little, conventional marketing … Across the full top 20 sites, Alexa includes 5 Chinese ecommerce sites, 4 of which belong to Alibaba. Dogs even outperform cats on Instagram. First of all, you need to set clear goals for your business and make a decision. Sina Weibo has also been enjoying impressive growth, with recent trends suggesting that the platform’s MAU numbers should pass the half-billion mark within the next few months. 3. In this digital age, sharing information is very simple. Our 240+ local country reports will be a good place to start, but you can also take simpler, more everyday steps to learn. Our passionate creative team works alongside an in-house scientific team to provide cutting-edge medical animations, scientific illustrations, virtual reality, etc. Every year, new tools and technologies emerge, meaning that we need to follow the latest trends to compete in the market. We’ll publish a few more articles that dig deeper into some of the more nuanced findings in this year’s reports over the coming weeks, and we’ll also share more detailed data for local countries starting in mid-February [note: you can get started with our most recent numbers in our complete report library]. These cookies will be stored in your browser only with your consent. If you want to know where you are going, first you need to understand where you came from. Video Game Use by Device January 2020 DataReportal. The digital marketing world is constantly crossing newer milestones with each passing day. Premium members in over 120 countries use our planning guides, templates and online courses to Plan, Manage and Optimize their digital marketing. However, the amount of time that people spend online varies from country to country, with internet users in the Philippines spending an average of 9 hours and 45 minutes per day online, compared to just 4 hours and 22 minutes per day in Japan. Interactive content is not only a tool for consumer-focused marketers but also plays an important role in marketing strategy to leverage shared content. In 2020 it will be even more difficult for your brand to stand out unless you have a clear digital marketing strategy in the Middle East. Overview of the Smart Home Devices Market January 2020 DataReportal. Mobile games are also big business, with App Annie reporting that the world’s mobile users spent more than US$65 billion on game apps and game-related in-app purchases in 2019, accounting for more than 70 percent of total consumer spend on mobile apps in the past 12 months. Digital Marketing Powerpoint Templates design trends 2020. This is achieved by providing valuable publications and content. Overview of Pinterest's Global Advertising Audience January 2020 DataReportal. GlobalWebIndex reports that 90 percent of internet users aged 16 to 64 now watch online videos each month, which would translate to more than half of the world’s total population if we applied that figures across all of the world’s internet users. Roughly three-quarters of the world’s internet users aged 16 to 64 buy something online each month, with GlobalWebIndex finding that ecommerce adoption rates are highest amongst internet users in Indonesia, Thailand, and Poland. That means that the platform has roughly 300 million monthly active users outside of China. Blog posts. Similarly, Statista reports that internet users spent more than US$83 billion on online game purchases in 2019, up roughly 5 percent year-on-year. ______, Legal notice – Privacy and cookies policy – Web Map. Many of the marketers I speak with around the world ask me whether TikTok will overtake Facebook, whether VR will become “a thing”, or whether the data I see point to a “next big thing.”. Digital Marketing Channels PowerPoint Template. Marketing Presentation Templates Design sales pitches in a few simple clicks with Canva's professionally designed marketing presentation templates you can personalize with icons, images … Gaming, voice interfaces, and esports are all hugely popular with global audiences, yet continue to be underrepresented in the media coverage, in marketing plans, and in brands’ budgets. It’s no longer enough to watch what’s going on in your own backyard (or valley); global marketers who want to stay ahead of the curve need to broaden their horizons, and look to other parts of the world for insight and inspiration. More importantly, is it a sustainable solution that justifies a steep learning curve (VR, anyone?). The full video of Simon Kemp’s presentation at the ITU’s 17th annual World Telecommunication & ICT Indicators Symposium on 01 December 2020. I’ll be back over the coming days with some deeper-dive analysis, but that’s all for this year’s headline summary. Dogs January 2020 DataReportal. In previous editions that’s been which emoji people use most on Twitter (we’ve included that in this year’s report too), or the discovery that Yahoo! The platform has attracted more than 70 million new monthly active users (MAUs) over the past 12 months, to reach a total MAU figure of 322 million at the start of 2020. Data shared with us by App Annie reveals that mobile apps now account for 10 out of every 11 minutes we spend using mobile devices, with web browsing only responsible for 9 percent of our mobile time. Combined with recent data from Ericsson, these figures suggest that the average user now spends an annual average of more than US$21 per connected smartphone. That means that users in China and India are responsible for roughly 9 in every 10 minutes spent using TikTok around the world. The company has also added a number of new countries to its advertising targeting options, resulting in a quarter-on-quarter increase in reported potential advertising reach of 12 percent between October 2019 and January 2020. Despite various challenges over the past few years, Facebook is still top of the pops when it comes to social. They allow us to present information more attractively, engaging clients, and enhancing the credibility of our product. The value of the digital marketing industry will exceed the INR 225 billion marks by 2020. However, a TikTok advertising sales deck leaked by AdAge a couple of months ago offers more clarity on what’s been going on. Ranking of the World's Top Social Media Platforms January 2020 DataReportal. Understanding people will serve you well regardless of the latest trends in technology, fashion, or business. See individual report slides for more details. 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